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Last-Minute Personalization and Optimization Ideas for the Holidays
December is a crucial time of the year for marketers. Most online retailers begin planning for Q4 in July and once Black Friday and Cyber Monday pass, it may seem fruitless to continue making...
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Top 10 Personalization Tips from 2016
Well folks, the end of 2016 is fast approaching. I can only assume that you’re spending the last few days of the year wondering about whether you got the most out of the Evergage blog in 2016. Don’t...
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Here are Your Personalization Resolutions for 2017
In these early days of 2017, your resolutions are probably top-of-mind, both personal and professional. Maybe you’ve resolved to spend more time with your family, donate to charity, or get in shape....
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How One Tech Company Personalized Its Site Navigation to Improve Conversions
It’s a common challenge for B2B companies — you target multiple different audiences, how can you ensure your website resonates with each one? How can you catch the attention of each visitor and show...
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Transparency in an Age of Machine Learning
In my update on March 22nd, when we introduced Evergage SmartBundle, I mentioned I’d be writing a more detailed blog post on why we believe, when it comes to marrying transparency with machine...
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Avoid Personalization “Point Solution” Headaches with Evergage
As a marketer, do you often feel that you spend more time wrangling marketing technology than actually doing your job? That may be due to the overwhelming number of technology choices available to...
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Breathe New Life into Your CRO Program with these Testing Tips from Top Experts
Testing and conversion rate optimization (CRO) have been around for a long time. So most marketers — B2C and B2B alike — are already familiar with the importance of testing. They know why they need to...
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A/B Website Testing Is Dead. It’s Been Reborn with Personalization
Optimizely recently announced that it will no longer support its free A/B testing plan starting at the end of last month, leaving around 70,000 websites without a testing tool. A recent guest article...
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Breaking Down SiriusDecisions’ Personalization Deployment Method
Last week, Jonathan Tam, Senior Research Director of Demand Creation Strategies at SiriusDecisions, presented a webinar with T.J. Prebil, Director of Product Marketing at Evergage, entitled “State of...
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The Evolution of A/B Testing in a 1-to-1 World
Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences....
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5 Common Personalization Hurdles (and How to Overcome Them)
If businesses could implement personalization instantly, at the touch of a button, they would. Personalization is critical to providing a positive and effective customer experience, but as we all know,...
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Evergage Named a Strong Performer Among Experience Optimization Platforms
Evergage is thrilled to be included in The Forrester WaveTM: Experience Optimization Platforms, Q2 2018 report that was just published today. It is an honor to be included, of course, but it is even...
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How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form
The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with...
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Why You Need to Combine A/B Testing and Personalization
A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you...
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Gartner’s Critical Capabilities for Personalization Engines
On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the...
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Financial Services Marketers: What to Read As You Plan Your 2019 CX Strategy
I don’t think I need to explain the importance of the customer experience. Without customers, you don’t have a business. While everyone understands this in theory, not every business prioritizes the...
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What to Look for in Personalization Technology for 2019
Believe it or not, 2019 is almost here! As you think through your marketing and customer communication strategies for the coming year, personalization is undoubtedly top-of-mind for you (after all, we...
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The Future of Personalization: 2019 Predictions
The world of technology changes rapidly. It’s no different with personalization technology. With each passing day, advances are made that can help you better understand your customers and prospects and...
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Improve Your A/B Testing and Personalization Efforts with These Tips
A/B testing has been around for so long that it’s hard to remember what digital marketing was like before we could test anything to find out what design, messaging, offers, etc. produce the best...
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Planning for Personalization: Getting Your Strategy and Execution Right
Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no...
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