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Your A/B Testing New Year’s Resolutions
The New Year is here and I’m sure you have a little more room in the ‘resolutions’ department. Here are three optimization bad habits that you should break in 2015. 1. Stop Calling Tests Too Early...
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Supercharge Your Travel Site With These Optimization Tips
If you run a travel site you understand the role continuous optimization must play at your company. Change can be hard, so I know some of you might not know where to begin. Here are 4 areas you should...
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Test Your Demo Page to Determine What Works Best
Hello and welcome to another Real-Time Tuesday. Today we will be discussing how we tested and optimized one of the most important pages on the Evergage website, our Get a Demo page. Using Evergage’s...
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3 Tips for Targeted A/B Testing
A critical aspect of successful personalization is the ability to test multiple experiences for different audiences and quickly identify the best performing option for each audience. Marketers can do...
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Evergage Introduces Multivariate Testing
We are pleased to announce that the Evergage Platform includes multivariate testing (MVT) capabilities. Expanding upon Evergage’s existing A/B testing capabilities, the new MVT functionality allows...
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Top trends from eTail East 2015
It was a big week for retail and e-commerce here in Boston at eTail East August 11-12! The theme was “Transforming Retail. Together.” Hundreds of the industry’s innovative digital retail marketers and...
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5 A/B Tests to Try on Your Website
One of the biggest challenges in conversion rate optimization (CRO) is idea generation: how do you come up with new ideas to try, especially when your brain is preoccupied with other things? You don’t...
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5 Talks that Every Product Manager Needs to Watch
It’s a great time to be a product manager. Why? Because the world around you is a blank canvas, and there is tremendous opportunity to create something new and awesome. It’s the holiday season, so...
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3 A/B Testing Ideas to Consider in 2016 to Improve Demand Generation
Two of the most important trends in martech are real-time and personalization. The reason why is simple: buyers respond better to relevant and targeted messaging. With the right technology and campaign...
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Creating a Culture of Continuous Website Improvement
If you know a thing or two about software development, you are probably familiar with the agile development methodology. Instead of analyzing, designing, coding, and testing each new project in...
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Creating Your Best Customer Experience with Evergage [Demo]
It should be no surprise to any marketer that the customer experience is critical to the success of your business. Gartner found that 89% of marketers expect to compete mostly on the basis of customer...
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Top Tips from Conversion Rate Optimization Experts
New technologies and processes in digital marketing are driving current conversion rate optimization (CRO) trends and best practices. To understand how both traditional and more innovative methods of...
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7 Tenets of Personalization: Don’t Compromise Your Website or App Experience
Personalized experiences are the future of digital marketing. More and more, consumers and business buyers are demanding personalized experiences, and marketers are achieving success with...
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What Does the Future of Recommendations Look Like? [Webinar]
As consumers, we are all familiar with website recommendations. They have become table stakes for most e-commerce sites, we rely on them for finding new content on streaming video sites, and most...
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3-Step Approach to Using Big Data for Personalization
Last week I spoke on a panel at the MITX eCommerce Summit entitled “Turning Mountains of Data into Streams of Revenue.” Along with other experts in the e-commerce space, I addressed the big data and...
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Single-Page Web Apps: Implications for Personalization
In recent years, we’ve seen single-page web applications — applications that operate within the same web page — grow in popularity. These apps provide a fluid user experience, allowing the user to take...
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The Truth Behind Attribution Reporting
When thinking about marketing attribution and ROI measurement, many marketers tend to get a little anxious. As a marketer, you are spending a tremendous amount of time and budget to drive people to...
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Sorry Optimizely, You Can’t Strap Wings onto Your Car and Expect Marketers to...
Real-time data-driven personalization is key to marketing success. It’s top of mind for every marketer. So it is no wonder that Optimizely has become the latest A/B testing vendor (after Optimost,...
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Intro to the 5 Main Types of Personalization Messages and Experiences
Dynamic messages and experiences are at the core of any personalization program. They provide the content people see on your website, in your app, or within your emails. They can be used to educate and...
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Don’t Wait on Personalization When Redesigning Your Website
I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that...
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