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Improve Your A/B Testing and Personalization Efforts with These Tips
A/B testing has been around for so long that it’s hard to remember what digital marketing was like before we could test anything to find out what design, messaging, offers, etc. produce the best...
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Planning for Personalization: Getting Your Strategy and Execution Right
Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no...
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The Secret to Pleasant Pop-Ups
Picture this: You’ve just arrived to a website and you’re about to start navigating around when — pop! — a floating box obscures your view of the screen. Why? To tell you about some benefit you’ll...
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Marketing’s 3 Biggest Paradigm Shifts: A Deep Dive
The world of marketing is always changing. It has to. As buyer expectations shift while technology continues to advance at a rapid pace, marketing cannot stand still. If you’re in marketing, think...
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Gartner’s Critical Capabilities for Personalization Engines, 2019
We are pleased to announce that, for the second consecutive year, Evergage received the highest overall scores for each of the three use cases identified in Gartner’s 2019 “Critical Capabilities for...
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Back to Basics: 3 Ways to Improve Your Demand Generation and ABM Results
As marketers, part of our job is to keep up with the latest trends and best practices, and stay ahead of the curve in terms of strategy, tactics and tools. As we’re all aware, though, the number of...
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B2B Companies: Why Promote When You Can Personalize?
Think about a brand you interact with regularly. When you go to their website, how do you feel? Do you get excited, or are you frustrated? Can you find what you’re looking for, or do you have to dig...
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Responding to Shifts in Buyer Behavior with Contextual Bandits
When the COVID-19 pandemic hit, consumer needs changed suddenly and drastically. Grocery chains and supermarkets saw a run on toilet paper and canned goods, while fresh fruit stayed on the shelves....
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Case Study: UK-Based Retailer Uses Personalization to Boost Conversions, RPU
Now more than ever, retailers – as well as other companies across industries – are focused on bolstering their online presence and supporting a digital-first business approach. Online personalization...
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E-Commerce Marketing Reimagined: Maintaining Connections During COVID-19
I must admit, I was concerned this article might appear self-serving. With the many inspiring stories of self-sacrifice, it is natural to contemplate our place in the crisis and to search for the...
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